Martina Russo

Martina Russo is the founder and CEO of The Action Sports Translator (TAST), a translation, copywriting, and AI integration agency dedicated exclusively to the outdoor industry. TAST operates at the intersection of deep linguistic expertise, insider outdoor knowledge, and cutting-edge technology — making it the only agency of its kind on the market. Today, TAST supports some of the world’s most exciting and recognizable outdoor brands. From cycling and mountain biking to climbing, snowboarding, surfing and trail running, TAST helps action sports and outdoor companies communicate authentically with their audiences across global markets. Its services span transcreation and marketing localization, international SEO, brand and product copywriting, as well as AI integration across copy and translation workflows, consulting and implementation, all designed specifically for the outdoor space. Alongside her work at TAST, Martina serves as vice president of Protect Our Winters Italy, the environmental nonprofit focused on mobilizing the outdoor community against climate change. A passionate mountain biker, snowboarder, hiker and climber, Martina is deeply embedded in these cultures and lives the lifestyle her clients represent. When she’s not leading projects or speaking about the future of language services, you’ll usually find her heading up a mountain trail or riding down the other side.