Maya Tsirulnik
Maya Tsirulnik is vice president of sales at Metro Audio and Video.
Dubbing, Voiceovers, or Subtitles
In the previous article of our series on helping businesses expand globally, we covered the first step of this process: multilingual localization. Using this foundation we would like to dive deeper into the details of a successful expansion into international markets by utilizing post-production multimedia. We'll cover the next step: What’s the best way to carry your message to a diverse audience?
How Multimedia Localization can Help Companies
As the world is becoming more interconnected and globalized, companies both large and small are expanding internationally. While there are many components to international marketing success, multimedia localization is truly the key. A recent study by Wyzowl found that people watch an average of 19 hours of online video per week. And another study by Cisco Visual
Networking Index found that internet traffic from videos will make up 82% of all consumer internet traffic in 2022.