Riteba McCallum

Riteba McCallum is a localization and communications professional and director of marketing and communications at OXO Innovation.

The LangOps Paradigm: Perceptions of machine translation within the translation industry

Introduction and background After attending GALA 2022 in April, I began to wonder if there was a gap in the way different stakeholder groups within the translation industry perceive machine translation (MT) and its usefulness. At the conference — which brought together the leaders of language service providers (LSPs) from around the world — I noticed that many of the presentations were on the topic of MT and artificial intelligence (AI), and the transformational opportunities enabled by this technology.