Sergio Arboledas
Sergio Arboledas is marketing executive at Loveurope Group, a London-based advertising production services group. He is in charge of all things marketing (email marketing campaigns, social media, SEO, SEM, event organization, content creation) and supports all the Loveurope Group brands.
Transcreation: Critical for global success
When Puma created a campaign modeling the United Arab Emirates national flag, the negative reaction ran so deep the company pulled the entire line...