Sham AlBdour
Sham AlBdour is the MENA Operations Manager at Gamester Kids. For over 7 years, she has been working on edutainment games with a special focus on enriching the Arabic content and culture within games. Was chosen by The Game Awards among 50 individuals in the gaming industry in Future Class 2022.
Culturalization in Video Game Localization: Beyond Translation
Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.