Yana Kolesnikova
Yana Kolesnikova is a Localization Manager at Yango, with previous experience at inDrive and Kaspersky Lab. Yana specializes in building localization workflows, integrating machine translation, and driving LQA processes, and enjoys mentoring through Women in Localization.
When Language Becomes Data: How to Measure Localization Impact
Localization is too often assumed to offer little useful data for market strategy. But is that really the case? With the right approach, the insights derived from localization data can be transformative.
A User Experience Approach to Tone-of-Voice Adaptation
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.