Automated “emotional mapping” wins PIC

Held November 7 at LocWorld41, the Process Innovation Challenge (PIC) considered six new tools from a panel of participants: Dalibor Frívaldsk´y of Memsource; Lucio Gutierrez of Intuit; Robert Rogge of Zingword; Heather Shoemaker of Language I/O; Lori Silverstein of SPi Global; and John Tinsley of Iconic Translation Machines.

LocWorld41 keynote speaker Vitaly Golomb lent his know-how to the panel of experts asking participants questions “You want to frame it as a customer problem. Who’s the customer, what’s the problem you’re solving,” Golomb told Rogge, approaching the pitch on a more general level.

Silverstein won the PIC by audience vote

Presenters had four minutes to pitch their ideas. Rogge offered a new way to set up source and target languages. Shoemaker pitched a machine learning platform that can predict which machine translation engine will be the most accurate in, for example, customer support. Gutierrez’s presentation focused on the user interface Magic UI. Silverstein pitched an automated dubbing service that takes pitch, tone, speed and more into account to convey “emotional mapping.” Frívaldsk´y asked the audience to consider automating linguistic selection using topic modeling. Tinsley said that 80% of all litigation will be multilingual by 2020, and pitched a platform to handle this. “There needs to be absolute clarity” on security and where data is being stored, he said. This could apply to any number of environments where security is needed, not just the legal field — clinical trials, financial paperwork and so on.

Silverstein won the PIC by audience vote, and Shoemaker was voted runner-up.