Tag: data analytics
Putting Globalization Strategy Into Practice
After reading the Globalization Strategy Playbook, Inés Rubio San Martín and Satoko Yuda were inspired to utilize data analytics to refine their company’s globalization strategy. Now a year into the project, they share their progress and the successes and challenges they’ve faced along the way.
Effective Market and Competitor Research for International Businesses
Whether your business is expanding or already operating internationally, high-quality market and competitor research can enable your brand to develop an appropriate localization strategy.
How Data Analysts Have Helped Language-Driven Businesses Sort Their Operations
Data is more important than ever for business, and the language industry is no exception.