According to statistics from the UN, the countries of the G7 alone account for more than 46% of global gross domestic product and represent approximately 58% of global net wealth. Businesses looking for global success would do well, therefore, to start with conquering the business environments of the G7.
I joined my son (aged 13) for breakfast and asked him if he knew the Irish for "cereal". Officially, the term would be "gránach bricfeasta" or similar, but he simply said, "calóga" (which basically means "flakes"). But I immediately thought he said "Cellógga", my Dublin urban Irish ear already tuned into expecting to hear brand names and slang as terminology.
Conversational UI, that natural interaction between human and technology, is a hot topic worldwide, and the localization requirements for creating a great contextual natural user experience are fascinating and challenging, none more so than in the case of chatbots.
SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.
Great article, courtesy of the BBC News online magazine, called Tu and Twitter. It is the end for ‘Vous’ In French? highlights the social and political interplay of technology and language. Other languages such as Italian and Spanish are mentioned too. Of course, Twitter isn’t going to finish off French language formality or any social...