Businesses of all shapes and sizes make major personalization blunders on a regular basis. Although the spread and advancement of the internet has made large-scale personalization easier from a technical standpoint, it hasn’t made it that much simpler. It still takes a lot of thought, research and careful execution. Whether you’re looking to sell products...
Tag: going global
Making the most of machine translation
Machine translation (MT) is ever-present in the translation industry. The technology is being used to shorten project timelines for language service providers (LSPs) and reduce costs for clients as they localize content around the globe. At this point it has become obvious, however, that MT cannot be used as a sole means of translation due to...