Tag: Hyperautomation
A High-Stakes Moment for Localization Technology
Phrase's Simone Bohnenberger-Rich offers a pragmatic look at where localization technology stands and where it’s headed. She covers the critical shifts in tools, models, and mindsets that localization leaders need to understand, from the limits of LLMs to the potential of agentic AI. Most importantly, she outlines the practical steps that teams can take to turn pressure into progress.
The Localization Landscape in 2025
Language technology company Phrase delves into the best ways to utilize AI for localization — advising companies to embrace partner ecosystems, scale personalization, adopt hyperautomation, and move localization into content production pipelines.
How Hyperautomation and AI Are Redefining the Future of Localization and Personalization
Already a leading translation management software company, Phrase is taking automation to the next level. MultiLingual spoke with Chief Product Officer Simone Bohnenberger-Rich and Vice President of AI Research Alon Lavie about why hyperautomation is a fundamental stepping stone towards engaging users in a uniquely personalized way.