McDonalds

The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger's introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn't artisan enough for...

Number Isn't Up for Global Website ASCII URLs

Nice piece on NPR (U.S. National Public Radio) called Chinese Find Number URLs Easier Than Letters.  The piece has some interesting examples  from China about...