Tag: standardization
Standards We Rely On: The Critical Role of the Language Coding Agency
The Language Coding Agency is the official body responsible for maintaining standardized codes that identify the world’s languages, the applications of which span virtually every aspect of multilingual content.
Five advantages of using marketing localization for your business
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.