Tag: user feedback
A User Experience Approach to Tone-of-Voice Adaptation
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
User feedback: the only quality measure that counts in localization
User feedback — direct information from those who use your product — is both the most important aspect of any good methodology and also key to any localization effort. Contrary to popular belief, the most relevant indicator of localization quality is rooted more in user experience than in any linguistic review.