At the beginning of this month, Tetyana Struk sent her husband off to war with a heartbreaking post on social media. In between bomb alarms, she made time for us to tell us what it is like to manage a localization firm from war torn Ukraine.
Worried about imploding markets and the long-term effects of the tragic events unfolding in Ukraine, LocLunch founder Jan Hinrichs came up with the idea of a Ukrainian Language Pledge to pool localization industry resources and help the Ukrainian linguists affected by the conflict.
All language uses symbols for representation and classification, just like names. But these symbols' meaning can rapidly evolve, and the Russian Z launched during the invasion of Ukraine is a perfect example of such dynamic language significance.
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