OOONA, a global leader in professional management and production tools for the media localization industry, announced today that ITV has adopted its flagship platform, OOONA Integrated, to streamline its localization and accessibility workflows. The platform is currently being deployed across ITV’s Access Services operations.
ITV is one of the world’s most prominent content creators and distributors. It is the largest commercial distributor and streamer in the UK and has an international footprint across 13 countries, supported by a global distribution network. With a commitment to creating immersive entertainment experiences that resonate with audiences everywhere, ITV relies on its localization and access services to reach millions of viewers around the world.
The adoption of OOONA Integrated marks a significant step in upgrading ITV’s access and localization infrastructure. The platform provides a secure and scalable environment for managing translation and accessibility services, enables real-time workflow monitoring, and streamlines user authentication with SSO. It also allows the ITV team to benefit from advanced collaboration features such as split tasks, integrated watch-folders, and the latest features of the OOONA toolkit—including automated quality checks and integration with a growing number of third-party AI solutions to enhance productivity.
“We chose OOONA because the team really understands our access services and localization workflows, and the platform supports these off the shelf,” says David Padmore, Director of Accessibility at ITV. “What’s more, the OOONA platform enables us to make good use of AI and automation developments within a secure environment as we seek to streamline our production processes.”
“We are proud to partner with ITV for their localization and accessibility needs,” adds Wayne Garb, OOONA co-founder and CEO. “Their decision to adopt OOONA Integrated strongly affirms the value our platform brings to major content producers striving for operational efficiency in quickly delivering world-class content at high quality standards, in any language or format.”
About ITV
ITV is a vertically integrated producer, broadcaster, and streamer, consisting of ITV Studios and Media & Entertainment. ITV Studios is a scaled and global creator, owner, and distributor of high-quality TV content. Operating in 13 countries across 60+ labels, it has a diversified global distribution network. Media & Entertainment is the largest commercial broadcaster and streamer in the UK, delivering unrivalled audience scale and reach via ITVX (its free, ad-supported streaming service) and free-to-air linear channels.
About OOONA
OOONA.Net Ltd is a globally recognized provider of professional management and production tools for the media localization industry. Its state-of-the-art software supports subtitling, voiceover, dubbing, and captioning through a modular, pay-as-you-go model that empowers users to tailor solutions to their specific needs. OOONA’s tools are trusted by leading media localizers and broadcasters in over 160 countries. The company also offers OOONA EDU, a virtual hub for training in media localization, and The POOOL, an online directory for industry professionals. OOONA is also the driving force behind AVTpro, the first-ever professional certification in media localization.
