Partnership expands global reach and marks new chapter for popular audiovisual localization podcast

OOONA, a leading provider of professional management and production tools for the media localization industry, announced today its partnership with the creators of En Sincronía, the popular Spanish-language podcast on audiovisual translation. The podcast will relaunch as InSync, the OOONA Podcast, reinforcing OOONA’s commitment to knowledge sharing and community engagement in the localization and media services space.

Initiated in July 2020, En Sincronía is hosted by Damián Santilli, Blanca Arias Bardia, and Guillermo Parra López. The show has gained a strong following among the Spanish-speaking localization community thanks to its in-depth and authentic conversations with professionals and academics across the audiovisual localization sector.

To date, En Sincronía has produced 57 episodes, featuring interviews with translators, subtitlers, dubbing actors and adapters, video game experts, renowned university professors, union representatives, and industry consultants. The podcast has surpassed 38,000 downloads, reached over 3,500 unique listeners in 100+ countries, and gathered a social reach of 4,000+ followers—excluding the additional 13,000+ followers of its main host.

With its rebranding as InSync, the podcast retains the wide breadth of content and high editorial quality that listeners have come to expect, while expanding its visibility through OOONA’s global network. The transition strengthens the podcast’s mission:

• To amplify information about the diverse fields within the media localization sector and highlight pioneering research;

• To serve as a bridge between academia and industry, especially during a period of rapid evolution.

“We launched En Sincronía to share knowledge and empower the Spanish community as their trusted source of insights into the world of media access and localization, but people from all over the world started following us,” says Damián Santilli. “Through this partnership with OOONA we hope to take the podcast to a whole new level, especially as the market is moving so fast these days. We will also be switching to English, reflected in our rebrand as InSync, making the podcast more accessible to the global media localization community.”

“This podcast has always been about putting people and processes at the center of the localization conversation,” adds Wayne Garb, OOONA co-founder and CEO. “We are very pleased to welcome Damián, Blanca and Guillermo to the OOONA team and build on their impressive achievements. Our goal is to provide a platform where our users, partners and the broader industry can stay informed, connected and inspired.”

ABOUT OOONA

OOONA.Net Ltd is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software supporting subtitling, voiceover, dubbing, and captioning workflows, OOONA’s modular pay-as-you-go pricing model allows users to tailor solutions to their specific needs.

Trusted by leading media localizers, broadcasters, and a vast user base in over 160 countries, OOONA also offers:

• OOONA EDU, a virtual hub for ongoing training in media localization;

• The POOOL, an online directory of verified industry professionals;

• And AVTpro, the first-ever professional certification in media localization.