March 4, 2024 – In a bold move that underscores its roots and global leadership, Acolad, the European-born pioneer in language and content solutions, is reaffirming its commitment to revolutionizing the landscape of international communication for organizations and business sectors around the globe.
Standing at the forefront of an industry revolutionized by artificial intelligence, Acolad is leading the charge by seamlessly integrating AI technologies to empower clients with tailored solutions that ensure personalized and efficient communication at every step. This forward-thinking approach allows Acolad to stay ahead of industry trends and meet clients’ increasingly complex needs in a rapidly changing landscape. From multinational corporations to public organizations, the Super Agency and 9th largest language services provider in the world – as recently confirmed by Slator – has been empowering brands to amplify their voices and share their stories, in any language, across any platform, servicing a diverse range of customers from manufacturing and public sector to life sciences and luxury.
Starting out as a family venture in France, Acolad has charted an extraordinary path to becoming a global reference – one of the few European LSPs to claim leadership on the world stage – with an increasingly growing geographic footprint, particularly in North
America. Its journey, marked by strategic acquisitions and organic growth, showcases the transformative power of forward-thinking, openness, and reliability – the core values selected by the group to illustrate how it globally drives its strategy and operations.
The divestments of Acolad’s RIM and Digital Solutions units in 2023 also signaled a refocus on the group’s core expertise, content, and language services, a strategic decision in this transformation process, which culminated in the very recent rebranding of Ubiqus, the latest addition to the group. Meanwhile, Acolad continues to develop its expertise across various sectors, with a notable focus on Life Sciences, having just launched its innovative Clinical Center of Excellence, specializing in culturally relevant translations of patient-facing and clinical trial documents.
“2023 was a year of deep change for the industry. The ability to adapt and adjust quickly became key, not just for success, but in some cases, for survival. In 2024, all players will need to rethink their strategies, which for many will mean a complete reinvention.” said Bertrand Gstalder, Acolad’s CEO. “Acolad is already one step ahead. We leveraged our collective expertise, united the strengths of our legacy brands, and reinforced our core identity. This strategic repositioning solidified our role as innovators at the intersection of technology and creativity. We are not just part of this industry’s story; we’re committed to leading it into a new era.”
On this transformative journey, Gráinne Maycock, Acolad CRO, comments: “It was an intense journey, but we are now stronger for it, having worked to transform while at the same time exploring all the opportunities and challenges brought by AI. And we are leading the charge in what is a very real revolution, not just adapting but setting the pace. Our refreshed brand now reflects this. Our vision, mission, and values are aligned with this larger movement, that empowers organizations to communicate effortlessly across languages and cultures. This isn’t just a new chapter for Acolad; it’s a new chapter for the entire industry. And we’re just getting started.”
A new motto to shape the future
Along with reshaping its brand narrative and reaffirming its values, Acolad also took this opportunity to launch a new tagline: “Content that empowers, anywhere” – a claim that summarizes the group’s holistic view of content and localization and its belief that both are the key to success in our globalized world.
The motto’s claim is also the foundation of the brand’s new corporate video, that takes viewers on a fast-paced journey across countries, people and languages – a true depiction of how Acolad transforms content into messages that resonate with hearts and minds worldwide, bridging continents and cultures.
Under the new tagline, Acolad continues to shape the future of language and content solutions, and invites partners, clients, and the global community to join in its journey towards a more connected, understanding, and inclusive world.
