Acolad Presents Nataly Kelly’s Rules for International Expansion

Embarking on the journey to new market entrance? Looking to consolidate your global footprint and boost profits? In a hyper-connected global economy – where companies compete on a global scale – securing a smart approach to market access is key to building successful business stories in different geographies. 

Successful internationalization strategies need to strike the perfect balance between a global offer and the local market appetite for it. In the modern business world, you are competing globally from the moment you create a website, and this paradigm shift may go unnoticed until you find yourself dealing with the reality of being an international company without the corporate culture – and marketing strategy – to back it up.

To help you navigate this brave new world and shake up your approach to global expansion, Acolad and Rebrandly teamed up to launch Nataly Kelly’s latest book, Take Your Company Global: The New Rules of International Expansion in an exclusive virtual event.

In her new book, Nataly Kelly – Chief Growth Officer at Rebrandly and former VP International Ops and Strategy at HubSpot – shares her own experience of building global business and making market strategies thrive. 

In a promising new approach to business growth, Kelly brings us the go-to guide for any savvy entrepreneur looking to tap into unexplored market potential and uncover growth opportunities ahead. 

The author will guide you through what it takes to build on your existing presence in global markets – in a concept she introduces as market intensification – and present you with real-world examples from successful hyper-growth companies like Airbnb, Facebook, LinkedIn, Netflix, Revolut and many more. 

Nataly Kelly will also explore the MARACA Model, which will show you how your company can effectively analyze market data to determine expansion opportunities, based on market availability, real-time analytics, and customer addressability.

Join us this September 26th for the official launch event featuring an online panel discussion moderated by community-builder, Javier Díaz Fernández-Carvajal, and surprise guest speakers you don’t want to miss out on. 

Get ready to supercharge your global expansion strategy: secure your spot now through this registration form


About Nataly

Nataly Kelly, Chief Growth Officer at Rebrandly, is an international business expert who contributed to HubSpot’s global expansion. A Harvard Business Review contributor, she empowers leaders to expand strategically worldwide. Launching “Take Your Company Global,” her guide provides comprehensive insights for global growth. An Adjunct Professor at Middlebury Institute of International Studies, she holds a bachelor’s degree in Spanish and Intercultural Communication from Wartburg College and a Master’s from Universidad Andina Simón Bolívar. 


About Acolad

Acolad is the global leader in content and language solutions. Its mission is to support companies in every industry to scale across markets and enable growth through cutting-edge technology and localization expertise. Established in 1993, the group is present in 25 countries across Europe, North America, and Asia, with over 2.500 employees supported by a network of +20.000 linguists around the world. 

Marketing Acolad
For decades, Acolad has been committed to helping customers across key industries engage with their markets, increase revenue, and drive process efficiencies through cutting-edge content solutions and technology.


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