Wondercraft launches “Parrot Mode” to help brands produce perfect audio ads

Wondercraft, the world’s first AI-powered audio studio, is today unveiling new features which will make it even easier for brands and creative teams to produce studio-quality audio. These include “Parrot Mode”: a feature which enables users to tell AI voices exactly how to deliver lines.

Wondercraft, dubbed “Canva for Audio” for its ability to radically simplify audio production, came out of Beta in February this year and has already attracted 40,000 users including some of the biggest names in audio like Acast and Stephen Bartlett of Diary of a CEO.

Founded by former Palantir engineers Dimitris Nikolaou and Youssef Rizk, alongside former COO at Acast and executive at Spotify and iHeartmedia Oskar Serrander, the platform enables anyone to script, voice and produce audio for podcasts, ads and audiobooks in any language, simply by typing.

Wondercraft’s new “Parrot Mode” feature builds on the company’s commitment to making quality audio storytelling more accessible. By turning on “Parrot Mode” in Wondercraft’s text-based audio editor, users can direct AI voices in their productions by speaking into their computer mic to demonstrate how they’d like a line to be delivered. The selected AI voice will precisely mimic the user’s desired tone, pace and intonation, enabling creators to rapidly finetune their audio to achieve their creative vision.

Wondercraft is also today revealing a suite of tools to streamline the creative audio production process across internal stakeholders, agencies, vendors and clients. 

Via “Workspaces”, team members can now seamlessly collaborate on scripts, share real-time feedback on projects, securely share workspace-specific cloned voices, and upload original music and custom pronunciations. With one link, external stakeholders can be invited to a project to review scripts, make comments and approve final creatives. 

Oskar Serrander, co-founder at Wondercraft, explains:

“‘Parrot Mode’ is a game-changer for all audio creators, but audio advertisers in particular. And with collaborative tools, brands can now minimize time-consuming feedback loops and achieve their vision without compromising on quality. Don’t like the intonation on the second line? Want a darker voice? An Australian accent? Different music? Have it all in French? Creative feedback that normally takes days to turn around with a new creative version takes seconds with Wondercraft. These features are key parts of our new enterprise solution which we are going to market with in Q2. We’re excited to be working with some of the biggest names in audio already, with more partners set to onboard in the coming months.”

Wondercraft is also rapidly scaling the audio resources available to its users, recently introducing over 200 new voices covering more than fifty language accent pairs and hundreds of new music tracks to the platform. 

Serrander continues:

“We are quickly scaling up the number of synthetic voices, music, and sound effects available on Wondercraft, with the vision of offering endless creative options to brands and creators. And we’re only just getting started. Despite the meteoric popularity of podcasting and music-streaming around the world, the audio industry remains undervalued. Time and cost of producing audio are major barriers to entry that hinders growth. By making audio creation as easy and cost-efficient as visual design we want to help turn the audio industry into a place of abundance. We want to activate more audio storytellers and better serve the millions of advertisers that today prefer to spend on Google, Meta and TikTok because of the easy accessibility and creative-forward experience.”

In February this year, Wondercraft announced a $3m Seed round led by Will Ventures, Y Combinator, ElevenLabs, Steven Bartlett and other angels. They operate around the world from offices in London and New York. 

MultiLingual Staff
MultiLingual creates go-to news and resources for language industry professionals.

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