Carreen Schroeder
Carreen Schroeder is the CEO and Owner of GIM Content Management based in Phoenix, AZ. Since 2018, GIM has been offering content marketing and market research to the global language services industry. GIM has worked with Slator, Nimdzi Insights, RWS, Global Lingo, Akorbi, and Vistatec, among many other well-known names in the industry. GIM offers a full suite of content marketing solutions, from compelling, data-driven articles and research reports to social media marketing and newsletter blasts. She can be reached at carreen@gimwriting.com.
Language Services: Possibly the best kept secret across industries
Whether you've given it a lot of thought or none at all — whether you've invested in content marketing or refrained from investment altogether — content marketing matters in language services, and here's why.