BLEND appoints two new executives to leadership team

BLEND, whose platform employs AI technologies and linguist experts to help businesses expand to new markets, announced on Thursday its appointment of Ron Kraitsman as Chief Financial Officer, and Noa Menko as Vice President of Human Resources. This will enable BLEND to expand its global presence, recruit more key employees and launch a new business model that will support the rise in demand for localization services.

Ron Kraitsman has over 25 years of experience in the financial field. Prior, he served as CFO of Signals Analytics (acquired by Kenshoo), Finjan Software (acquired by M86/Trustwave), and Perfecto Mobile (acquired by Perforce). He also co-founded and served as the CEO of Seculert (acquired by Radware). He is a CPA, and holds a bachelor’s degree in business and accounting from the College of Management and Academic Studies in Rishon Lezion.

Noa Menko has over 20 years of experience in human resources, and has worked for a variety of organizations across the international business landscape. She served as VP of HR at Kenes Group and as HR manager at Bynet Data Communications. She holds a bachelor’s degree in sociology and a master’s in business administration from Haifa University and Ono Academic College respectively.

BLEND aims to remove cross-border barriers for global businesses. It helps empower global brands to establish a native presence in fundamentally different markets worldwide. Formerly known as OneHourTranslation, the company is privately held with offices in Tel Aviv, Atlanta, Los Angeles, Hong Kong, London, Shanghai, Kyiv, and Bucharest.

“Having these two new leaders onboard will help us meet the growing demand for localization services and accelerate organic growth as well as acquisitions in 2022,” said BLEND CEO Yair Tal.

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