Rethinking Machine Translation: Customization, Control, and the New Frontier of Localization
This article explores the evolving role of machine translation within modern localization workflows and highlights a shift toward customizable, multi-engine systems.
Five Prominent Machine-Translation Mistakes in Advertising Campaigns
These five advertising campaigns were localized using poor machine translation, which led to disastrous (and often humorous) results.
AI-Generated Versus AI-Assisted: A Translator’s Perspective on Control and Quality
These two terms are not interchangeable -- the difference reflects the role translators play in the localization process and the mindset required to deliver high-quality translations.
DeepL’s New AI Infrastructure Could Translate the Entire Internet in Just 18 Days
DeepL translation infrastructure improves speed and scale with NVIDIA’s SuperPOD system, aiming to translate the internet in 18 days.
ChatGPT’s o3‑pro and Real-Time Voice Translation Mark Major Leap in Multilingual AI
OpenAI adds ChatGPT real-time translation and voice upgrades, alongside o3‑pro, scheduled tasks, and integration tools for multilingual use.
India’s Railways Go Multilingual with BHASHINI’s AI
India’s railways adopt BHASHINI’s AI to deliver multilingual ticketing, updates, and services to over 23M daily passengers.
The Rise of AI and the Fall of the Gatekeeper
In the era of increasingly capable artificial intelligence, access to expert-level services such as translation is being radically expanded, and in some cases democratized.
“AI Hasn’t Replaced Me:” One Translator’s Perspective on the Profession’s Future
The author explains how he has adapted to improvements in machine translation and why he believes it has made him better at what he does.
Grammarly Secures $1B in Grammarly AI Platform Financing
Grammarly raises $1B in Grammarly AI platform financing to expand product innovation, acquisitions, and AI-powered communication tools.