Dubai’s Tarjama embraces SubtitleNEXT and NEXT-TT for Localization Services

For immediate release – 3 November 2022, DUBAI, United Arab Emirates – Well-established technology developer, Profuz Digital is thrilled to announce that leading language solutions provider Tarjama, has selected the SubtitleNEXT and NEXT-TT platforms to optimise subtitling, translating and localization services, along with further reinforcing security.

Founded in 2008, Dubai-based Tarjama is a pioneering language technology firm that offers a wide variety of linguistic services that includes translation, localization, content creation, transcription, subtitling and strategic advisory.

SubtitleNEXT is a sought-after timed-text platform that offers real-time and offline subtitling and captioning for all media formats. Profuz LAPIS is an integrated web-accessible digital workflow asset management system that powerfully executes total desktop and cloud-management through browser functionality.

NEXT-TT combines SubtitleNEXT’s functionalities with Profuz LAPIS, into one powerful hybrid technology-base. The unique NEXT-TT platform provides an adaptable and multipurpose foundation for delivering enhanced localization services.

Tarjama adopted SubtitleNEXT and NEXT-TT to further boost their automatic voice recognition and machine translation services in order to manage costs.

Founder and CEO of Tarjama Nour Al Hassan says, “Tarjama uses a hybrid model that controls the speed of our innovative proprietary technology. Paired with the accuracy and creativity of expert linguists, it enables subtitlers to deliver quality content to companies at phenomenal speed, and efficiency. The fact that the Profuz LAPIS technology within NEXT-TT allows companies of all shapes and sizes to access projects at any given time, from anywhere, and facilitates collaboration among clients and staff, was a major draw. NEXT-TT can also be customized to produce targeted management and efficient workflows.”

Profuz LAPIS’s capabilities within NEXT-TT brings Tarjama many other advantages. It plays a central secure role, and controls the organisation’s processes seamlessly, from acquisition, classification, storage, search, post-production, to media content distribution. Data-files ranging from audio, videos, images, subtitles/captions, documents, news, projects, and more, are managed through its multi-platform content delivery capabilities that extensively synchronise the entire content production workflow and distribution chain.

Security is also of paramount importance to Tarjama and was a vital factor in their decision-making process. Nour Al Hassan confirms, “After extensively researching many cloud-based subtitling and workflow management platforms, we made the decision to invest in Profuz Digital’s SubtitleNEXT and NEXT-TT platforms as they fulfilled all our requirements, and “ticked all the right boxes”.  As a company, we opted to pivot from single-license desktop subtitling applications to more accessible cloud-based subtitling tools. So, not only does this shift bring convenient benefits, but more crucially, security.”

“Particularly when employing freelance linguists,” Nour added, “it is imperative that we ensure security for our clients, many of whom entrust us with sensitive material that might not yet have been aired or hit cinema theatres yet. So therefore, the possibility of security breaches would have disastrous consequences, and it’s a risk we are never willing to take.  That’s why we chose SubtitleNEXT and NEXT-TT as trusted technologies that we can safely rely on in this area.”

CEO Nour Al Hassan founded Tarjama to meet the growing demand for excellence in translation services that cater to the unique multicultural environment of the Middle East. By tapping into an undervalued network of exceptional and talented women, she challenged conventional norms and went on to excel in the translation and localization fields. Under her stunning leadership, Tarjama has set new standards in the industry through the company’s commitment to quality, speed, and extraordinary linguistic value.

Nour affirms, “SubtitleNEXT and NEXT-TT have proven to be the solution that caters for all our technical needs and is the most cost-effective of all the other solutions that we had researched. Working in a fast-paced world of subtitling that comes with extremely tight deadlines and air dates, we also find the Profuz Digital and PBT EU teams to be very helpful and responsive. Their fast and effective support is essential to our business continuity, and we are extremely pleased to have the perfect support-system now in place, with Profuz Digital and PBT EU at the helm as our technology partners.”

Ivanka Vassileva, CEO and Managing Partner of Profuz Digital and PBT EU concludes, “Tarjama has an excellent reputation in the MENA region and delivers first-rate subtitling projects for incredible clients that use cutting-edge technology and span across a multitude of verticals, such as VOD, cinematic theatre releases, e-learning, corporate and government videos, in-flight entertainment and so much more. All of these areas demand their own set of specific requirements, challenges, and workflows, and Tarjama’s aim is for all of these projects to now go through SubtitleNEXT and NEXT-TT systems. We are absolutely delighted that Tarjama has chosen SubtitleNEXT and NEXT-TT technology as they continue to serve their customers and expand their offering, and we very much look forward to supporting them for the long-term.”

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