Flitto (CEO Simon Lee, KOSDAQ 300080), an AI data solution provider and integrated language platform, announced that it signed a Memorandum of Understanding (MOU) with Canine Safaris Ltd., a Ugandan travel startup, on May 29 — the opening day of “GITEX Africa 2024” exhibition. This collaboration aims to develop advanced translation services for safari tours.

Specifically, the collaboration focuses on several key areas: (1) Technical testing collaboration for the implementation of Safari Tour’s real-time interpretation solution; (2) Operational collaboration to enhance user convenience following the introduction of Safari Tours; and (3) Collaborative process for building specialized multilingual datasets for Safari Tours.

Meanwhile, Flitto’s participation in Africa’s largest ICT exhibition, “GITEX Africa 2024,” propelled forward in collaboration with South Korea’s National IT Industry Promotion Agency, under the Ministry of Science and ICT, and the Korea-Africa Foundation. Held from May 29 to May 31 in Marrakech, Morocco, GITEX Africa 2024 is a cutting-edge technology exhibition organized by Morocco’s Ministry of Digital Transition and Administrative Reform and hosted by the Digital Development Agency (ADD), with sponsorships from UAE institutions. The exhibition features 1,400 exhibitors showcasing innovations in AI, cybersecurity, fintech, blockchain, and more, and is recognized as a premier ICT exhibition in Africa, fostering public-private partnerships and active business meetings.

Looking ahead, Flitto plans to actively supply customized data to the rapidly digitalizing African market, focusing on the need to build AI language datasets for the diverse set of languages spoken in the region, including but not limited to Arabic, Swahili, and Amharic.

“Through business meetings with diverse institutions and companies leading the African market, we aim to establish a strong foothold for expanding into the African market,” said Flitto CEO Simon Lee.