TransPerfect, one of the world’s largest providers of language and AI solutions for global business, has announced that Haas Automation has implemented TransPerfect’s GlobalLink® connector for HubSpot, automating multilingual email translation and production workflows. The integration supports more than 65 million messages annually across seven languages, including daily e-commerce campaigns. 

Previously, Haas relied on manual translation and assembly steps across languages, increasing production time and the risk of human error. With GlobalLink integrated into HubSpot, translated emails are automatically returned to the HubSpot platform, enabling more efficient campaign execution. Consistent terminology and brand voice are maintained through translation memory and in-context review. 

This has reduced campaign build time by 50% while enabling Haas to scale production across high-volume, multilingual campaigns. 

Chereen Swank, Digital Content Specialist II, Haas Automation, commented, “TransPerfect’s GlobalLink technology doubled our production capacity. We would not go back to manual translation.” 

Phil Shawe, President and Co-CEO of TransPerfect, remarked, “By integrating GlobalLink into HubSpot, we’re helping Haas drive record time and cost efficiencies in multilingual content.” 

About Haas Automation 

Haas Automation is one of the largest machine tool builders in the United States, supplying a wide range of quality, high-value products to machine shops and manufacturers around the world, including CNC machines, tooling, work holding, and shop support equipment. Haas products are sold, serviced, and supported through a network of more than 170 locally owned and operated Haas Factory Outlets, in more than 60 countries. Haas Factory Outlets (HFOs) provide the best sales, service, and support in the machine tool industry.

About TransPerfect

TransPerfect is one of the world’s largest providers of language services and AI solutions for global business. From offices in over 140 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.