Inside Pinterest and RWS’s Global Localization Strategy

Some conversations open the door to how global user experiences are really built. That’s exactly what Localization Today Live will deliver on September 11, when Pinterest and RWS share how they collaborate to make content resonate across cultures, languages, and markets.

Moderated by Eddie Arrieta, CEO of MultiLingual Media, the panel brings together Francesca Di Marco (Head of Internationalization, Pinterest) and Maureen Lalaymia-Phillips (Program Director, RWS Group) for a Q&A-style discussion that promises practical insights and fresh perspectives.

👉 Don’t just read about it—join the session. Register now for Inside Pinterest and RWS’s Global Localization Strategy

What to expect

Global scale is nothing without local nuance. This panel explores how two industry leaders approach that challenge:

  • Cultural integration in localization: How history, culture, and empathy fuel user engagement.

  • Collaborative workflows: The client–vendor dynamics that make localization seamless.

  • Technology at scale: Where AI and machine learning can accelerate impact while keeping content authentic.

  • Measuring success: Proving the value of culturally tailored content through engagement and retention.

🗓️ Date: September 11, 2025
🕚 Time: 11:00 AM CDT
📍 Format: Live Q&A webinar

Meet the speakers

Francesca Di Marco – Head of Internationalization, Pinterest
Francesca leads the team ensuring Pinterest feels personal for its half a billion global users. With a background in Japanese history, translation, and years of experience in academia, gaming, and tech, she bridges culture and technology to shape global communities.

Maureen Lalaymia-Phillips – Program Director, RWS Group
Maureen oversees complex localization programs at RWS, building efficient, tech-enabled workflows that balance speed, scale, and quality. She is known for turning localization into a core driver of global business growth.

Eddie Arrieta – CEO, MultiLingual Media
As the moderator, Eddie brings his perspective as both CEO and host of Localization Today, where he highlights the strategies, people, and ideas transforming the language industry.

Ready to join?

This is your chance to hear directly from two leaders shaping the future of global UX.

👉 Save your spot today for Localization Today Live

MultiLingual Staff
MultiLingual creates go-to news and resources for language industry professionals.

RELATED ARTICLES

Weekly Digest

Subscribe to stay updated

 
MultiLingual Media LLC