New multimedia localization capabilities have been added to the Phrase Platform, providing a wide range of intelligent audio and visual editing tools for global content teams.

Boston, MA – June 2, 2025 – Phrase, a world leader in AI-led translation technology, announced the launch of Phrase Studio, a new suite of multimedia localization capabilities now available on the Phrase Platform. With Phrase Studio, organizations can localize video and audio content—including subtitling, AI-generated voice, dubbing, transcription, and content analysis—without leaving the platform.

This launch reinforces Phrase’s platform-based approach and ongoing commitment to innovation, supporting both enterprises and Language Solutions Integrators with robust, scalable infrastructure. By managing all multilingual content types in a single system, teams can reduce complexity, streamline workflows, and accelerate global content delivery across every channel.

“Video and audio are essential formats for modern business communication and brand engagement, with usage projected to grow significantly in the coming years,” said Georg Ell, CEO at Phrase.
“As the demand for multilingual content continues to rise, the Phrase Platform is evolving to meet a broader set of customer needs. With this release, we’ve enabled organizations to create and deliver high-impact multimedia content in any language—at speed and scale—within a unified platform. From subtitling and dubbing to AI-generated summaries, we’re helping teams work smarter, move faster, and connect with global audiences more effectively.”

What Phrase Studio Offers

Phrase Studio helps teams launch multilingual video and audio content efficiently, reduce manual effort, and improve collaboration across departments. By centralizing content workflows, it enhances consistency, lowers localization costs, and removes the need for disconnected tools.

Key capabilities include:

• Subtitling and captions in 100+ languages

• AI voice synthesis and dubbing in 17+ language pairs, with natural tone

• Transcription of live and recorded content, with speaker attribution

• AI-generated summaries, topic extraction, highlights, and SEO metadata

• PII detection for compliance and redaction

• Integrated quality checks

All multimedia content benefits from the same automation, glossary management, quality control, and analytics already built into the Phrase Platform—enabling efficiency and governance at scale.

One Platform for All Multilingual Content

Phrase Studio expands Phrase’s role as the central system of record for multilingual content across departments and content types. Teams can now manage web, product, marketing, and multimedia localization through one intelligent platform, powered by AI automation and advanced quality assurance.

Availability

Phrase Studio is now available to Phrase Platform customers and partners. Visit phrase.com to learn more.

About Phrase

Phrase is a world leader in AI-led translation technology, helping organizations unlock global business opportunities by connecting with more people, building stronger relationships, and accelerating growth across languages and cultures.

The cloud-based Phrase Localization Platform offers all the capabilities needed to support a comprehensive localization strategy. From AI-powered machine translation and industry-leading translation management to software localization, automated workflows, quality evaluation, and analytics—Phrase provides the infrastructure to streamline, manage, and scale multilingual content across the enterprise.

That’s why brands like Uber, Shopify, and Volkswagen—as well as leading LSPs and global SI partners—trust Phrase to help them build meaningful connections with millions around the world. For more information, visit phrase.com.

Connect with Phrase:
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MEDIA CONTACT
Pamela Ghosal
E: pr@phrase.com
T: +44 20 7150 6886