Tag: Gridly

Anna Albinsson, CEO of Gridly, describes the "localization triathlon," wherein modern localizers must acquire a cohesive mastery of three disciplines — AI, automation, and human expertise — to undo the debt caused by outdated infrastructure.

To successfully integrate AI in game localization, studios must first fix fundamental workflow issues. The WAVE framework (Workflow, Augmented context, Validation, Expansion) guides this maturity, ensuring that AI doesn’t merely speed up existing chaos.

In the spring of 2021, this magazine published an interview with Mikhail Gorbunov in which he spoke about his experience implementing machine translation (MT) at Social Quantum. Now, four years later, a lot has changed in the MT landscape. So, Mikhail agreed to revisit this subject and discuss the new technologies and strategies he uses for game localization.

Anna Albinsson is an accomplished leader with expertise in digital transformation and business development. She has spearheaded change management and growth initiatives for multiple international companies.

Content Ops Platform Gridly is excited to announce the completion of a 28 MSEK (2.6m USD) series seed investment round to support the continued development of the company’s cloud-based content ops platform. 

It shouldn’t be news that mobile games are a major market. As a lead localization manager, my team has three active projects — Clockmaker, Bermuda Adventures, and Solitaire Cruise — with a combined audience of one million daily users. Their localization is handled by one team: ours. A vendor translates the game texts, and we add them to the lockits, which are then loaded into the games. We have sprints every two weeks, but our lockits are updated every day. For as long as I can remember, we worked with Google Sheets. Everyone was comfortable and familiar with it. But at some point, the thought popped into our heads that there must be something better. When we went searching, we discovered Gridly, a localization platform. In this article, I'm going to talk about what made us go looking for alternatives to Google Sheets, what enticed us about Gridly, how we ensured a smooth transition for the entire team, and what the outcomes were.

By the looks of his LinkedIn profile, Christoffer Nilsson is nothing short of a true startup success story. Even before graduating from Lund University, Sweden, he had co-founded Atod AB and Keyfactor AB, both game-related companies. Chris went on to be CEO of Warthog Sweden, Managing Director of Eidos Studios and has managed the development of 20+ commercial video game projects. Since 2009 he is Managing Director of LocalizeDirect, currently developing localization tools for the games industry.