What if you could turn the concept of localization on its head and use a distinctly foreign culture and language to make a local product look even cooler? Well, it’s exactly the kind of reverse-localization tactic the trail blazers at the Los Angeles Chargers seem to have pulled off.
Hell hath no fury like an anime fan scorned — in this case, devotees of the popular Demon Slayer series. Like Squid Game, Demon Slayer is another piece of non-Western media finding enthusiastic success in the globalized entertainment marketplace. And also like Squid Game, it’s an example of the unusual problems that can arise in the localization process.