Tag: anime
Crunchyroll Faces Backlash Over AI-Generated Subtitles Gone Wrong
Crunchyroll investigates after AI-generated subtitles spark criticism, raising concerns about quality, trust, and human oversight in localization.
Amazon Bets on Dubbing to Expand Its Streaming Footprint in India
Amazon expands its streaming strategy in India through Prime Video and MX Player, using dubbing to reach multilingual audiences across the country.
Los Angeles Chargers reverse-localize schedule release with anime spot
What if you could turn the concept of localization on its head and use a distinctly foreign culture and language to make a local product look even cooler? Well, it’s exactly the kind of reverse-localization tactic the trail blazers at the Los Angeles Chargers seem to have pulled off.
Japanese fans call localized Demon Slayer title ‘egregious’
Hell hath no fury like an anime fan scorned — in this case, devotees of the popular Demon Slayer series. Like Squid Game, Demon Slayer is another piece of non-Western media finding enthusiastic success in the globalized entertainment marketplace. And also like Squid Game, it’s an example of the unusual problems that can arise in the localization process.