It is only natural for a company to focus on its home country when they start developing an app. It’s the market you are most familiar with, and it is where most of your current resources are deployed. However, if you want to continue to grow, and expand the relevance of your app, there may come a time when you need to consider moving into different regions and countries.
Tag: culture
Ten Spanish expressions that don’t translate well into English
Spanish is the world’s most widely spoken Romance language, and its proliferation in different countries and locales presents its own set of translation challenges. These ten common expressions don’t have English equivalents.
Humor and AI: Does it travel?
Conversational interfaces such as chatbots and voice assistants present many localization challenges — humor, for example. And that’s not even considering if the original content was all that funny to begin with.
Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation
Táimid ann sa mhóimint dhraíochtach seo Sin é an stuif as a bhfitear brionglóidí . . . * I’m mega-fan of the music of the late David Bowie. I love everything he did from Hunky Dory (1971) up to his Lodger (1979) album (you can keep the rest). His so-called Berlin Trilogy is amongst my favorite recordings; I always go...
The Advent of Finnish Emojis: Happy Holidays, Headbangers
The Finnish government has released its own set of emojis (絵文字) that capture just what it means to be so Finnish. Reflecting the season that’s in it, you can view these emojis advent-calendar style on the web. The emojis’ release was covered by National Public Radio’s (NPR) All Tech Considered radio program from the U.S. It’s worth listening to. These emojis...
The Politics of Irish Language: Gaeilge (Never Gaelic)
I was going to write about the politics of the Irish language (Gaeilge) in the North of Ireland/Northern Ireland (see? in trouble already). But I won’t. The topic’s just too hot to handle (see what I did there?) Recent news about the Irish language in that part of the island of Ireland is a reminder that language everywhere has...
Google Glass Exploration: A Global Heads Up
If you’re a fan of the cultural dimensions of information and communications technology and also into wearables, then you might like to play at being a Geert Hofstede or Edward T. Hall over the Holidays. Read and analyze the blog “Heads Up on Displays: Exploring Google Glass Globally” to satisfy your inner academic. You may even come...
Visual Design of UIs Worldwide: Favorite Readings
Visual design of the user interface (UI) is an integral part of delivering a great user experience, be it for consumers, enterprise workers, or other roles . We can think of visual style as how the application looks to a user, the app or site interaction with the user is how it feels, and your...
Thumbs Up to International Design Considerations?
I’ve been reading Designing Social Interfaces by Christian Crumlish and Erin Malone. It’s a fine book written by two respected experts and provides more than 100 user experience design patterns, principles and best practices to use when designing social websites. Recommended! I was drawn to the “international considerations” section for the Thumbs Up/Down Ratings pattern. This...