Tag: Ireland

Are You A Startup Sherpa Or A UX Rockstar? Don’t Believe A Word

Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described “all-around word nut”  Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses the cultural misappropriation of words and how sherpas, ninjas, and gurus crop up everywhere: Why Do Supreme Court Nominees Have ‘Sherpas’? Ben argues that this kind of contrived lexical exoticism hides the complex cultural...

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Haven’t an Iota About Fintech Localization? Try Cryptocurrencies

Money, Money, Money Meets Its Waterloo Apologies to ABBA fans about the cheesy introduction. But, mamma mia we need to talk about cryptocurrencies! The Chips Are Down For Fintech I enjoyed a must-read Medium article from Graham Rigby of Iota Localisation Services about the challenges of Fintech localization. Graham talks about how Fintech localization is different from...

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The Irish Language: A Cereal Troublemaker Hits the Gaeltacht

I joined my son (aged 13) for breakfast and asked him if he knew the Irish for "cereal". Officially, the term would be "gránach bricfeasta" or similar, but he simply said, "calóga" (which basically means "flakes"). But I immediately thought he said "Cellógga", my Dublin urban Irish ear already tuned into expecting to hear brand names and slang as terminology.

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The Only Irish Language Act in Town

If you’ve been reading Thomas Gilmartin‘s great piece on MultiLingual Insights about the deadly seriousness of the status of the Irish language in Northern Irish politics, or been amazed by the kind of mighty passions that can arise over the Irish for “selfie”, then you might consider that RuPaul is exactly the kind of language act we need to see more of on the island of Ireland.

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An Cód: Craicing the Code in Irish

It’s often assumed that computing coding lessons are always taught in English because most (though not all) programming languages use English language syntax. Not so. Take this great example of learning to code in Irish (Gaeilge), part of the Hour of Code initiative in 2016, thanks to computer science professor Kevin Scannell (@kscanne), from Saint Louis...

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Kudos and Comhghairdeas* to Duolingo’s Irish Language Volunteers

The Irish President (Uachtarán Na hEireann) Michael D. Higgins (Micheál D Ó hUigínn) (@PresidentIRL) has publicly recognized seven volunteers for their work in building up the Irish language (Gaeilge) version of the crowd-sourced, languagelearning social app Duolingo (@duolingo). This is first time I’ve read about a head of state doing something like this in the language space, although volunteerism is something...

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Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

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Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation

Táimid ann sa mhóimint dhraíochtach seo Sin é an stuif as a bhfitear brionglóidí  . . .  * I’m mega-fan of the music of the late David Bowie. I love everything he did from Hunky Dory (1971) up to his Lodger (1979) album (you can keep the rest). His so-called Berlin Trilogy is amongst my favorite recordings; I always go...

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The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

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The Politics of Irish Language: Gaeilge (Never Gaelic)

I was going to write about the politics of the Irish language (Gaeilge) in the North of Ireland/Northern Ireland (see? in trouble already). But I won’t. The topic’s just too hot to handle (see what I did there?) Recent news about the Irish language in that part of the island of Ireland is a reminder that language everywhere has...

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