Tag: Japan
Japanese fans call localized Demon Slayer title ‘egregious’
Hell hath no fury like an anime fan scorned — in this case, devotees of the popular Demon Slayer series. Like Squid Game, Demon Slayer is another piece of non-Western media finding enthusiastic success in the globalized entertainment marketplace. And also like Squid Game, it’s an example of the unusual problems that can arise in the localization process.
Fujitsu Launches Hands-Free Translation System
The Japanese information technology (IT) and communications company Fujitsu recently launched a new speech translation system, notable for the fact that it’s a hands-free...
Smart Masks in Japan Translate between 8 Languages
Adapting its translation software to meet the needs of a mid-pandemic world, Japanese startup Donut Robotics has created smart masks to aid in translation...
West meets East: Personalizing for Asia
One size does not fit all. In this day and age, highly divergent markets have prevented companies from adhering to one fixed formula. When...
Building professional relationships in Asia
It is true that the Northeast Asian countries, particularly Korea, China and Japan, share a lot in common. In fact, it could be argued that...