It is only natural for a company to focus on its home country when they start developing an app. It’s the market you are most familiar with, and it is where most of your current resources are deployed. However, if you want to continue to grow, and expand the relevance of your app, there may come a time when you need to consider moving into different regions and countries.
In localization circles, we frequently talk about the need to include fonts in what gets internationalized. Fonts have their own subliminal expressions — in the United States, for example, Times New Roman is considered a little stodgy, Courier New ironically old.
Remember to think “diversity” and include gender and roles in your UX research. That includes gender-based and language-based roles in your user research screener. And, bear in mind, “roles” are not always about ‘9 to 5’ jobs, as any full-time parent will tell you.
What does 2019 hold for us? Well, if we pay attention to the predictions of 16th-century seer Nostradamus, we should brace ourselves for flooding, wars and a strike by a meteor. Assuming we survive all of that, what does 2019 hold for technology trends?
Money, Money, Money Meets Its Waterloo Apologies to ABBA fans about the cheesy introduction. But, mamma mia we need to talk about cryptocurrencies! The Chips Are Down For Fintech I enjoyed a must-read Medium article from Graham Rigby of Iota Localisation Services about the challenges of Fintech localization. Graham talks about how Fintech localization is different from...
I am of an age where I can recall the pre-email intra- and extra-office communications process. Both were served by what is now called snail mail. External communications got a stamp and were posted at the end of every day. Internal communications involved a dedicated person traveling around the offices handing out memos in large...
Conversational UI, that natural interaction between human and technology, is a hot topic worldwide, and the localization requirements for creating a great contextual natural user experience are fascinating and challenging, none more so than in the case of chatbots.