Tag: mistakes
Five Rookie Mistakes to Avoid When Taking a Website (or App) Global
A web globalization consultant describes the top five most common website and app localization mistakes to avoid in order to increase user engagement and create a positive user experience. These include underlocalization, overlocalization, and use of inappropriate photographs.
Five Prominent Machine-Translation Mistakes in Advertising Campaigns
These five advertising campaigns were localized using poor machine translation, which led to disastrous (and often humorous) results.
Ten more mistakes to avoid in localization
Helping customers avoid these mistakes is no small matter — it wins loyalty and trust. Since there are no shortage of errors that can trip up any work project, here are ten more mistakes to avoid in localization.
Top five mistakes to avoid with localization
There are no shortage of factors to consider when bringing content to a new market. But what are some of the main pitfalls to avoid with your latest localization project? Nataly Kelly, Vice President of Localization at Hubspot, shares her top-five mistakes that can derail a localization project.