Tag: multimedia

Report Examines Localization Frustration in Europe (FIGS)

International media is all the rage in continental Europe, with only 20% saying they never consume foreign-language content. But localization provides only a fleeting illusion, with 26% being somewhat aware they’re watching a localization and 60% being completely aware. 

New speech-to-speech tech company in running for $3 million grant

Voiseed aims to shake up the audio localization industry with a deep learning, virtual voice engine.

“Lara” wins bronze at the New York Film Advertising Awards

“Lara” is the first film in Translated's history: it could be defined as a fully-fledged short film rather than just a commercial. The Italian...

Netflix Develops Authoring Specification for Dubs and Subs

Netflix announced late in June that the company has developed a new authoring specification in the hopes of streamlining the localization process for movies...

The market for multimedia localization services in 2018

Multimedia has become an effective and efficient way of connecting with the target audience. Multimedia content includes audio, video, flash movies, animation, eLearning content, rich media and interactive materials. Multimedia localization is the process of modifying media such as audio or video with the aim of adapting to the preferences and the needs of people in various geographical regions across the globe.