Unbabel Expands Leadership Team with Appointment of New CRO Jennifer Bers

SAN FRANCISCO. July 27, 2022 – Unbabel (https://unbabel.com/), the AI-powered language operations platform that helps businesses deliver multilingual customer experience at scale, is announcing that sales leader and marketing expert, Jennifer Bers, has joined the leadership team as Chief Revenue Officer.

Bers joins Unbabel with 25 years of experience working with technology startups and scaleups in both the US and the UK. During her career, her focus has been on creating high-performance teams, with an emphasis on supporting sales representatives with coaching, feedback, training, and leading by example. Before Unbabel, Bers supported key technology companies by growing efficient sales teams, empowering leaders, and helping customers by providing solutions that can be used at scale. Her sales and marketing experience will bolster Unbabel’s integration of the recently-acquired Lingo24 software with its Language Operations (LangOps) platform.

Bers previously worked at broadcast.com (acquired by Yahoo!) and Bazaarvoice. In her position as VP of Sales at Onfido, she helped boost its revenue streams to 50 million dollars in less than four years. Her skills in sales will help Unbabel achieve its goal to become the industry leader in the translation and localization arenas as it continues to grow and lead the LangOps category.

“Unbabel has a sophisticated product, talented people, and is solving a major point of friction for enterprises around the world,” Bers said. “Companies need to be able to engage with their customers effectively. Translation, localization, and the full customer experience should be done in a customer’s native language. Unbabel’s end-to-end Language Operations solution is able to do all of this at scale while saving customers money.”

“For more than two decades, Jennifer has been instrumental in leading sales teams and developing scalable business process solutions,” said Vasco Pedro, Co-Founder and CEO of Unbabel. “She has demonstrated effective leadership and a demonstrated record of success as a coach and mentor. Her drive to streamline sales processes and design a strong global sales foundation will ensure that Unbabel continues to see major success as a multilingual customer experience provider.”

MultiLingual Staff
MultiLingual creates go-to news and resources for language industry professionals.


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