Web Globalization Lessons for the EU: "Where's My Stuff?" and WEEE

The European Consumer Centres network, by way of the European Online Marketplace Report, tell us that non-delivery of goods, purchased over the internet, accounts for half of all their consumer complaints.

The centre in Ireland says that:

“While shopping online offers tremendous choice and value to Europe’s 500 million consumers, problems persist, particularly with delivery of goods.”

This, of course, is important for you Web Globalization folks. Make sure you can deliver to the countries you are selling to or if you can’t the say so.

Be aware of the Waste Electronic and Electrical Equipment (WEEE) Directive – which means that distributors of new products must accept the old equipment being replaced. Some companies are citing the lack of clarity around the WEEE Directive as a reason for non-delivery.

So, go clarify it then, and explain it on your website and whether you will ship or not.

Read the report here: http://www.eccireland.ie/news/whats_new.html

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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