Welocalize Unveils OPAL Marketing: An AI-Enabled Service Delivery Platform

Welocalize, a leader in innovative translation and global content solutions, announces the launch of OPAL Marketing, an AI-enabled service delivery platform that transforms the way marketing professionals create, manage, translate, and amplify global content. OPAL Marketing uses machine translation (MT) engines, large language models (LLMs), and natural language processing (NLP) technology to automate translations at scale, configure fit-for-purpose workflows to streamline processing, and incorporate experts-in-the-loop to ensure the highest level of quality.

“By enabling marketers to get content translated quickly from within the native work surfaces they use every day, OPAL Marketing accelerates time to market, increases marketing conversion rates, and grows revenue,” states Erin Wynn, Chief Customer Officer at Welocalize. “Our customers want tangible business outcomes from AI-enabled solutions, and we’re delivering on that promise with OPAL Marketing.”

Transforming Global Marketing Through AI

OPAL Marketing simplifies the complexities of multilingual content by putting the power of translation and localization in the hands of marketers. The platform’s key features include:

  • Experience Apps: Enables content creators to get content translated quickly from within the native work surfaces they use every day.
  • Workflow Apps: Governs the translation, review, and approval processes related to specific content types and industries.
  • Connectors: Provides rapid integration with existing marketing content systems, accelerating project deployment and time to value.
  • AI Building Blocks: Equips businesses with the latest AI technologies to ensure accurate translations and future-proof global content strategies.
  • Digital Foundation: Supports data integration and automation through intelligent rules engines and AI-enabled agents.
  • Global Expert Community: Offers access to a global community of experts for high-value content needs.

Proven Success in Real-World Applications

The need for an efficient AI-enabled platform like OPAL Marketing is underscored by a recent customer case study involving a tech giant.

By automating its content localization processes, the tech giant eliminated outdated manual tasks and bolstered campaign performance with a 433% increase in leads and a 42% increase in qualified sales pipeline.

For further information about OPAL Marketing, visit www.welocalize.com

MultiLingual Staff
MultiLingual creates go-to news and resources for language industry professionals.


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