• Flexi sets a new standard in localization by blending cutting-edge AI with human expertise, empowering businesses to scale globally while significantly cutting costs.

• As the first provider to unify AI-driven translation, quality estimation, and expert post-editing in one seamless workflow, BLEND ensures quality with unprecedented accountability and ease.

BLEND, an AI- and human-powered localization provider, is launching Flexi, a flexible localization tool designed to give global brands the confidence to leverage AI for faster, cost-effective localization without compromising quality.

With the rise of generative AI and powerful large language models (LLMs), global businesses increasingly seek AI solutions to drive efficiency but struggle to do so without proper translation quality assurance. Relying on separate vendors for AI translation and human editing creates gaps in quality accountability and efficiency, making translation quality assurance a challenge — until now.

Flexi revolutionizes localization with end-to-end workflows that blend best-in-class LLMs with AI Quality Estimation and top linguists, delivering outstanding localization results directly to clients’ content platforms.

Ideal for businesses and enterprises with ongoing localization needs, Flexi is perfect for scaling global expansion quickly while reducing localization costs by up to 80%. The solution optimizes clients’ localization resources by allowing content creators and software developers to set their required translation quality levels and only utilize human editing when necessary.

BLEND is the only service provider that takes full responsibility for the quality of the output with one seamless workflow that delivers maximum cost savings straight back to clients.

Yoav Ziv, BLEND’s newly appointed CEO added: “Flexi represents a transformative step forward in localization. A one-stop-shop for the entire AI-human flow gives our clients peace of mind, knowing their entire localization workflow is simplified, translation quality is reliable, and human verification is optimized for maximum savings. At BLEND, our mission is to simplify global expansion, and Flexi embodies that promise by delivering unmatched flexibility and cost savings to our clients.”

With over 20 years of experience in training engines and customizing workflows, BLEND designed Flexi to accommodate any need, language pair, and content type. Flexi represents the next generation of localization solutions—empowering businesses to unlock their global potential with unparalleled efficiency and quality.

Global businesses can learn more about Flexi at this link and are encouraged to contact BLEND directly for a customized Flexi package.

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About BLEND Localization

As an end-to-end multimarket enabler, BLEND empowers global brands to establish a native presence in fundamentally different markets worldwide. By harnessing the power of AI-driven technologies and a global community of language experts and voice talents, BLEND delivers complex, continuous localization at scale.  Alongside its enterprise-grade, managed localization platform, BLEND provides self-service, on-demand translation services via BLEND Express and world-class voice services through BLEND Voice. BLEND, founded in 2008, is a privately held company with offices in Tel Aviv, Atlanta, London, Shanghai, Kyiv, and Bucharest.