Lilt, a business translation software provider, has a new CMO this week in Andy Jolls. 

A business professional with over 20 years of experience in marketing roles, Jolls announced his hiring by Lilt yesterday on LinkedIn, sharing a video where he detailed his reasons for joining the team.   

“For me, I really want people to follow their passions,” Jolls said in the video message. “If your passion is languages, I want you to follow that. I love that. But if your passion is crypto, or chemistry, or cybersecurity, or any one of a number of different categories, I want you to follow that. And for those folks, there should be Lilt.”

According to Jolls, that’s why he joined Lilt. He sees it as an opportunity to provide enterprising individuals with the tools to pursue those passions irrespective of language barriers. For Jolls, the appeal of Lilt is its ability to supply users with tools that encompass their entire technological ecosystem.    

“It turns out that translating languages is just one piece of the puzzle in the pain point,” he said. “It’s much bigger than that. They have a lot of big connections that they need to make. They’re using things like Figma and Contentful and WordPress, and the global experiences platform addresses all that.” 

“I really like Lilt’s position here,” he added. 

Jolls said that it was the team cohesion at Lilt that ultimately won him over as he interviewed for the position. He met the entire marketing team, learning about their personalities and professional experience, until he was confident the fit was right. It was the first time he’d ever done such a thing during the interview stage.

“The team for me was really important,” he said. 

It’s an exciting next step in his career, Jolls said, and he looks forward to making his own mark on a dynamic industry.

“I thought this was a really big opportunity, and I love the intersection of service and technology in a category that’s ready for some change,” he added.