Brian McConnell
Brian is the founder and general manager of Localization Technology Partners, which provides localization and technical program management for startups and emerging companies. Previously, he built out the localization technology and teams at a half dozen companies, including Lyft, Medium, and Notion.
Lessons in Localization for Startups and Emerging Companies
Based on his experience helping technology startups build localization programs, the author shares common pitfalls that emerging companies often encounter when localizing their products — and presents strategies for avoiding them. He concludes with a call to language service providers to appeal to emerging businesses early in their development.
Five Best Practices for Localizing AI-Based Services
It doesn’t matter how good your user interface and website look in Thai if the underlying AI service you're providing is dysfunctional in that language. This article presents tips for creating better AI services for users around the world.
Startup Localization Lessons From Lyft
The author discusses the importance of preparing for localization early on in a company’s development and how to manage localization across teams and projects.