What do Canva, Spotify, and Shopify have in common?
All three are among the 12 companies inducted into BLEND’s 2022 Localization Hall of Fame this week. BLEND, a Tel Aviv-based language service provider (LSP) specializing in localization and translation, recently unveiled its 2022 Hall of Fame initiative to highlight some of the year’s most successful and creative localization projects.
“We hope this effort serves as a point of pride to the featured companies, while giving others the chance to see how their professional peers are expanding brands beyond their domestic borders,” said Hila Shitrit Nissim, chief marketing officer of BLEND.
All in all, BLEND recognized the following brands in the 2022 Localization Hall of Fame:
The BLEND team selected these 12 brands from a group of brands that localization teams across the country submitted for recognition. The LSP opted to include a wide range of localization teams and projects, including customers of BLEND and non-customers alike, highlighting what the company believes to be some of the most impressive localization projects of 2022.
The Hall of Fame showcases localization efforts such as Spotify’s Catalan localization project last year — which made the mobile version of the music streaming service more accessible to the language’s approximately 10 million speakers, raising the total number of languages available on Spotify up to 63. The release also highlighted Wix’s efforts to localize nearly 3,000 website templates for various global markets in just nine months, and Outbrain’s localization of its e-learning platform, OutBrain Academy, among others.
More detailed explanations for why each brand was included can be found on BLEND’s website.
“Collaborating with localization teams every day, we’re constantly impressed by the creative and carefully-planned initiatives brands spearhead to grow and resonate in new language markets,” Shitrit Nissim said.