Culturalization: A Translator’s Ally in the Gaming World
Culturalization is about tailoring the entire gaming experience to a new market. It’s a comprehensive approach to localization that respects and embraces the cultural differences of players around the globe.
“Mario” localization clarifies character’s gender after 20 years
In localized versions of the classic video game "Paper Mario: The Thousand-Year Door," Nintendo is introducing new depth and insight to a key character.
Babel Fish? Roblox enables real-time AI chat translation in 16 languages
Thanks to the platform's new AI chat translations, players from different linguistic backgrounds can communicate with each other in their native language seamlessly.
Cyberpunk 2077 Developer Apologizes for Insensitive Ukrainian Localization
CD Projekt Red’s global PR director, Radek Grabowski, apologized via a statement. “The release version of Ukrainian localization of Cyberpunk 2077 features elements of dialogues that can be considered offensive by Russian gamers. These lines do not represent our views. We apologize for the situation and have made steps to avoid situations like that in the future.”