From Game Worlds to Global Markets: How Keywords Studios Plays to Win
Keywords Studios ranks third in the Nimdzi 100, showing how entertainment localization and cultural insight drive success in the global gaming market.
Going Global in Gaming: Two Vastly Different Paths to Success
Explore how casual and AAA games follow different paths to global success—from speed and scalability to deep cultural localization and immersive storytelling.
What the “Game of the Year” Award Means for Localization Trends in 2025
This article examines the globalization strategies and translator crediting practices of last year's award nominees, including the winner: Astro Bot by Team Asobi.
Culturalization: A Translator’s Ally in the Gaming World
Culturalization is about tailoring the entire gaming experience to a new market. It’s a comprehensive approach to localization that respects and embraces the cultural differences of players around the globe.
“Mario” localization clarifies character’s gender after 20 years
In localized versions of the classic video game "Paper Mario: The Thousand-Year Door," Nintendo is introducing new depth and insight to a key character.
Babel Fish? Roblox enables real-time AI chat translation in 16 languages
Thanks to the platform's new AI chat translations, players from different linguistic backgrounds can communicate with each other in their native language seamlessly.
Cyberpunk 2077 Developer Apologizes for Insensitive Ukrainian Localization
CD Projekt Red’s global PR director, Radek Grabowski, apologized via a statement. “The release version of Ukrainian localization of Cyberpunk 2077 features elements of dialogues that can be considered offensive by Russian gamers. These lines do not represent our views. We apologize for the situation and have made steps to avoid situations like that in the future.”