The Linguistic Service Sector Between Rhetoric and Reality
It is crucial to abandon a falsely optimistic narrative often used for marketing purposes. While the linguistic sector might have a bright future, the benefits will not be evenly distributed.
The Secret to Effective Translation
Many companies continue to miss the mark when it comes to the translation of their content. Whether the translation is too literal or just not engaging in the other language, businesses are left scratching their heads as to why they can't fully "tap into" the markets of other languages.
The Cost of Inaccessibility: Why event organizers must prioritize accessibility for all attendees
Despite technological advancements and increased awareness, the events industry still has a considerable distance to cover when it comes to accessibility.
Aligning Values: Fostering productivity and efficiency in the age of the smart company
A smart company features a flexible management and working style that emphasizes a healthy work-life balance.
A problem with words? The trials of natural language
We spend our life continually learning new words and how to use them. This enables us to make our lives more successful and enjoyable. Who could not love words? My answer to this question is: anyone performing localization or translation of natural language!
Perspective: ATA opposes Oregon SB 584
ATA recently submitted a letter in opposition to Oregon Senate Bill 584, which would task the Oregon Health Authority (OHA) with setting up a web-based platform for scheduling and paying health care interpreters in Oregon.
Perspective: I support Oregon Senate Bill 584
On March 1, 2023, the American Translators Association (ATA) informed its membership that it had written to the Oregon legislature expressing its opposition to...
How AI Tools Will Make Global Communication Better for Everyone
Generative AI tools have arrived, quite loudly, onto center stage. What's most exciting about these new shining stars capturing the attention of so many people lately is that they will likely make global communication better for everyone in the long run.
The future of branding (for LSPs)
The Dec. 6 edition of The New York Times was bought in its entirety by General Electric (GE) in a first-ever bid to rethink...
