Commonsense 2.0 in Poland

Those of you who cringe at those sad people so keen to embarrass themselves in New York, San Francisco, Dublin, or London by being shown in the media as a “first” iPhone purchaser after waiting outside the store for a significant percentage of their life to buy the thing will be heartened by this bite of reality from Poland.

Seems like Orange in Poland (the carrier for the iPhone there) has had to hire professional actors to stand in the queues outside stores before the launch.

Now this could be due to a number of reasons: economic conditions/marketing mismatch in trying to position the “Jesus“ phone in a country that takes its religion seriously/difficulty in finding somebody in Poland who doesn’t have a job/life/partner/clue what a “pub” is…

Speaking of those who walk on water, I haven’t enjoyed a story so much since the collapse of U2 sales in Dublin. The guilt!

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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