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GlobalSake Launches February 4 with a Look at International Fitness

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GlobalSake (pronounced like the Japanese rice wine) debuts its first online event February 4 focusing on international expansion case studies in the wellness and fitness verticals. Until the end of January, MultiLingual readers can use code GSCommunity2021 for a 20% discount on the annual program.

GlobalSake was founded in 2017 by Talia Baruch (who formerly headed international product and growth at Linkedin and SurveyMonkey), John Hayato Branderhorst (a senior strategist at btrax), and Yin Yin (director of strategic accounts at BigSpring). The nonprofit strives to be a global community of tech leaders in startups, scale-ups and multinational corporations driving international efforts. GlobalSake’s stated mission is “to bring together cross-functional, cross-cultural, cross-regional professionals for shared collective wisdom and meaningful collaborations for more effective alignment on global efforts.” The vision is to broaden localization into a more strategic, holistic, and cross-functional industry. Based in San Fransisco, California, past events were held in person. Like many other events, GlobalSake is opting for a digital approach in 2021, hoping “to address our community’s ask for continuity with on-going meetups for relationship building and knowledge share” even during this current “time of virtual isolation.”

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GlobalSake’s 2021 annual program — TheParlamINT— is a speaker series of 12 monthly events held via Zoom, each dedicated to a different challenge in localization. The program looks at case study stories around the world, considering what worked, what didn’t, and the lessons learned.

Each event is held on the first Thursday of each month. March’s discussion is on international consumer insights, and April’s is on global payments, with subsequent topics focused on strategy and other aspects of global expansion. The full annual program is here. The first event in the series kickstarts on February 4, and is held from 9-10:30 am Pacific time, with industry insights from professionals working for ASICS Digital (formerly Runkeeper)Noom Inc, Kin, and other global brands.

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