The United Nations has declared 2019 to be the Year of Indigenous Languages. More than 90% of the indigenous languages of both the United States and Australia are extinct or endangered.
January 15, 2019
What does 2019 hold for us? Well, if we pay attention to the predictions of 16th-century seer Nostradamus, we should brace ourselves for flooding, wars and a strike by a meteor. Assuming we survive all of that,...
January 1, 2019
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s a...
December 18, 2018
Content localization is a relatively new realm that is rapidly gaining momentum. Its existence is necessary in the modern-day world of marketing if a business wants to reach wider audiences.
December 7, 2018
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased diff...
October 31, 2018
Conversational interfaces such as chatbots and voice assistants present many localization challenges — humor, for example. And that’s not even considering if the original content was all that funny to begin...
September 11, 2018