Content localization is a relatively new realm that is rapidly gaining momentum. Its existence is necessary in the modern-day world of marketing if a business wants to reach wider audiences.
Pauline Farris
December 7, 2018
With political campaigns suggesting that texting young voters can be an effective method for getting the vote out, translation chatbots may actually play a role in this year's elections.
Rilind Elezaj
November 6, 2018
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased diff...
Betsy Lin
October 31, 2018
Medical translation is the translation of clinical, technical, regulatory or marketing documents for medical devices or software, as well as articles or research related to pharmaceuticals, medicine or health.
Ally Gilboa
October 13, 2018
Conversational interfaces such as chatbots and voice assistants present many localization challenges — humor, for example. And that’s not even considering if the original content was all that funny to begin...
Ultan Ó Broin
September 11, 2018
It’s happened: the most populous country in the world has almost reached peak smartphone saturation among internet users. 788 million people are mobile users, a whopping 98 percent of the country’s total us...
Katie Botkin
August 27, 2018
Let's talk about Japanese. In Japanese, the personal pronoun 私 (watashi, I) becomes 私たち (watashitachi, we) thanks to the suffix たち (tachi, mark of the plural). Moving up one level towards syntax, we...
Laura Di Tullio
August 22, 2018
The mission of any job board is to create a platform where employers, candidates and recruiters can connect. I thought that localizing a job board would not present much of a challenge, but I was pleasantly sur...
Sarita Desai
August 10, 2018
Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described “all-around word nut”  Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses t...
Ultan Ó Broin
August 3, 2018
Money, Money, Money Meets Its Waterloo Apologies to ABBA fans about the cheesy introduction. But, mamma mia we need to talk about cryptocurrencies! The Chips Are Down For Fintech I enjoyed a must-read Medium ...
Ultan Ó Broin
August 1, 2018

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