Experiential marketing is a tactic that goes beyond promoting a brand’s products or services. In this form of marketing, the consumer doesn’t sit passively and listen to the marketer’s message like in the...
May 7, 2020
Because of the COVID-19 pandemic, computers and smartphones are one of the few mediums people use to stay connected. This presents ripe website traffic opportunities.
April 29, 2020
What happens if critical messages aren’t communicated to Americans considered Limited English Proficient (LEP) citizens? To put it bluntly: how are we going to stop the spread if a group of 25 million America...
April 20, 2020
Building an international and multilingual presence online isn’t the easiest thing to do, and there are plenty of ways to mess up. That’s why it’s worth reviewing these nine common multilingual SEO errors...
April 16, 2020
Does your company need localization at all? Well, back in 2014, research put together by OneSkyApp revealed that 56.2% of consumers prefer the ability to receive information in their native language to the pric...
March 24, 2020
It is only natural for a company to focus on its home country when they start developing an app. It’s the market you are most familiar with, and it is where most of your current resources are deployed. Howeve...
March 16, 2020
Dutch has developed a distinctive vocabulary and phonetics that make some words and phrases nearly impossible to interpret to English speakers. Here are ten of them, selected and explained by a Dutch expat in t...
March 6, 2020
The localization industry is built on freelancers and small businesses started from home. Sometimes, though, working from home can be challenging. Having a dedicated workspace can help.
February 29, 2020
English and German are both are classified as “Germanic,” meaning they descended from the same Indo-European language thousands of years ago. With such strong linguistic ties, translating between them shoul...
January 24, 2020
While we’re pretty sure you have tried sushi or ramen in your home country, there's a lot more to learn about Japanese culture. From becoming more approachable to further appreciating Japanese entertainment, ...
January 21, 2020