Content localization is a relatively new realm that is rapidly gaining momentum. Its existence is necessary in the modern-day world of marketing if a business wants to reach wider audiences.
December 7, 2018
With political campaigns suggesting that texting young voters can be an effective method for getting the vote out, translation chatbots may actually play a role in this year's elections.
November 6, 2018
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased diff...
October 31, 2018
Conversational interfaces such as chatbots and voice assistants present many localization challenges — humor, for example. And that’s not even considering if the original content was all that funny to begin...
September 11, 2018
Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described “all-around word nut” Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses t...
August 3, 2018
Money, Money, Money Meets Its Waterloo Apologies to ABBA fans about the cheesy introduction. But, mamma mia we need to talk about cryptocurrencies! The Chips Are Down For Fintech I enjoyed a must-read Medium ...
August 1, 2018