Localization Issues for Social Networking Sites

This article MySpace Aims for Trickier Markets by the Wall Street Journal Online gives a good indication of the kind of issues faced when rolling out local versions of social networking sites.

Included are issues relating to internet speed, web savviness, translated advertising, and local offerings. The article is ostensibly about the Facebook versus MySpace competition, but other offerings, and their local presence are also covered.

Orkut image referenced from Wikipedia.

Hat tip: Vincent Pak of the Facebook.com Software Localization Group

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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