Plaxo Globalization

Interesting posting by Regina Bustamente of Plaxo on customizing Pulse for different markets.

She writes:

Last week we targeted our growing number of users in India and made it possible for them to import their Indiatimes or Rediff mail address books into Pulse. And we are also offering some beautiful eCards celebrating the popular Holi festival or Festival of Colors.

It’s really great to see Indian market concerns up there in the social networking space!

Ultan Ó Broin
Ultan Ó Broin (@localization), is an independent UX consultant. With three decades of UX and L10n experience and outreach, he specializes in helping people ensure their global digital transformation makes sense culturally and also reflects how users behave locally. Any views expressed are his own. Especially the ones you agree with.


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